Last year, Lanvin stumbled upon viral success with its fall 2011 campaign video featuring models Karen Elson and Raquel Zimmermann dancing to Pitbull’s “I Know You Want Me.” Designer Alber Elbaz even joined in.
With the bar set high, we were eagerly anticipating what kind of video magic the Lanvin team would dream up to accompany their groundbreaking fall campaign featuring regular folks, ranging in age from 18 to 82.
There’s no dancing this time, but the video is just as clever. Since none of Lanvin’s fall faces are famous models or actors, the video lets us get to know them. We hear their voices as we watch them pose for the campaign in stop motion. One likes frozen blueberries and another collects salt and pepper shakers. The youngest model in a red peplum dress goes on about some “douchey gross” band she hates.
But it’s former Apollo Theater dancer Jacquie "Tajah" Murdock who steals the show (as we knew she would) telling Alber and his crew that she always wanted to come to Paris when she was 18 so you could flip those numbers since she was 81 when she came to Paris to shoot the campaign (she’s now 82). “Paris is coming to you,” you can hear Alber exclaim, followed by a big smooch.
Take a look.
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