Newsstand Sales Are Down Across the Board, Vogue, Elle See Double-Digit Dip

It may be simple to believe that the magazine market is finally from the gutter–what with ad pages increasing and September 2012 seeing a few of the greatest issues ever–but as recent newsstand reviews show, the is not even close to retrieved.

Newsstand sales for that first 1 / 2 of 2012 fell pretty much across all game titles, with a few glossies going for a double-digit dive, WWD is confirming. The figures for that Conde Nast game titles were supplied by the organization within an audited report, as the amounts for Hearst were obtained from the Audit Bureau of Circulation’s Rapid Report, because the posting company rejected to produce amounts.

Style, Elle, Vanity Fair, Lucky and Allure were a few of the worst hit. Based on audited amounts launched by Conde Nast, Style‘s newsstand sales fell 16.five percent Vanity Fair, 18.8 percent Lucky, 15.five percent and Allure, 19 percent. Hearst’s Elle slid an astonishing 20 %.

There have been a couple of “bright spots” as WWD respectfully calls them, but even individuals game titles which were fortunate enough require double-digit 35mm slides didn't see a rise in sales. Marie Claire and Harper’s Bazaar reported a set period in comparison with this past year, while at Conde Nast, Glamour fell 6.8 percent and W fell only 2.2 percent. While InStyle was lower 4.five percent, with typically 545,000 copies this era on newsstand, playboy still handled money than Style and Elle combined.

It’s an unfortunate situation once the leaders in the market are individuals that reported flat or only single digit dips in sales–but as some in the market have stated, newsstand sales might be kind of aside from the point now. "Newsstand isn't the barometer of vitality any longer," Robin Steinberg, executive v . p ., director of posting investment and activation at MediaVest USA told the trade. “It's a general brand evaluation. Not the company in silos but the aim of the way a brand does on multiple platforms.”

So that as digital audience rises, newsstands might not give a precise picture any longer. “In the general picture, total audience is rising,” Monica Ray, executive v . p . for consumer marketing at Cond Nast stated. “We've had nice gains in monthly subscriptions.”

“But,” she added, “newsstand continues to be vital to us.”